This week’s design spotlight features the brand of our INSTANT IDENTITY agent Jamie Rust, of Seattle, Washington. Jamie is a neighborhood specialist with knowledge of the Magnolia and South Lake Union areas, where she is well known in the condo community. Prior to becoming an agent, she was an accountant. She drew her professionalism, accountability, and reliability from her corporate experiences and wanted a brand that tied these attributes with her Pacific North West down to earth personality. She selected the Floral Photos instant identity and customized the images and color palette to fit her business.

Jamie loves pugs and wanted to feature them in her brand. Her casual portrait with her pets illustrates her personal and friendly sides. She loves midnight blue and used a photo of her car as the base for her palette. Her palette also features soft, cool grays, and a vibrant periwinkle. The brand features imagery of popular Seattle landmarks to showcase her knowledge and love of the area. She wanted a clean, modern font with high style and elegance as her display font, and we paired it with a personal-looking script font to provide contrast.

Jamie’s brand and system development took 2.5 months – start to finish! Contact us today to begin your instant identity brand!

Want to learn how branding can make a difference in your real estate business? Call us at (360) 527-8904, email solutions@thelonesgroup.com, or learn more: