This week’s design spotlight features one of our MASTERY branding client duos, Team Benefield. Licica and Damon Benefield came to us wanting a cohesive branding design that would set them apart and make a lasting impression. They wanted a design that would appeal to a wide range of demographics, both young millennials and older generations. We developed a brand that would put a focus on their partnership as a dynamic real estate team that works together seamlessly.

The Benefield’s design is based on a contemporary framework and style, but with classic elements that blend together to create a timeless harmony. The most arresting feature of their brand is the vibrant use of color. Beautiful reds, purples, salmons, pinks, and orange tones create a naturally multi-colored background setting the stage for crisp, professional typography. Bands of seafoam green and orange add a framework of color while a simple white background draws your attention to the content of the page. This brand is sure to grab your attention and have staying power for years to come.

Want to learn how branding can make a difference in your real estate business? Call us at (360) 527-8904, email solutions@thelonesgroup.com, or learn more: