Q:  Denise, I just ordered my calendars for my clients and the printer says I can get 1,000 pens for a good price. Do you think this is something I should do?

A:  My first question to you is, “Do you have an annual advertising plan?” If so, are pens on that list of needs? If you don’t have a plan, note this question is easier to answer when you do. If you already know what your advertising plan and budget are, then you are better-able to quickly analyze if an opportunity fits into your big picture plan.

If you don’t have a plan, then getting a plan together is your first priority. If you aren’t mailing to your database monthly and don’t have a reliable lead generation program then there should be no pen order in your immediate future.