Q:  Denise, I live in an area that is experiencing some high turnover and every agent is sending out the same just listed card (because they are all with the same company). I have a few listings coming up, but I want to send something different to share the listing news with the neighbors. What do you suggest?

A:  When I was an agent, I sent out three letters every time I got a listing:

• The first one was information about the listing and any open houses that I had planned so the neighbors were in the know.
• The second one notified them when the house went pending. Of course, I could not share the specifics about price at that point, but I promised I would follow up when the property closed…
• And then I did! I let them know days on market, final sales price, etc.

These three letters were just part of my listing system, and I cannot tell you the number of listings I got off those three little letters!

This letter series is available in our Club Zebra PRO vault:

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