This week’s design spotlight features the branding of one of our Mastery clients, Caroline Loudenback. Caroline’s branding design is based off of the Instant Identity brand “Waterfall Retreat,” but has been made over to be completely her own. This brand was perfect for displaying Caroline’s own personal beautiful photography in the top and bottom corners. The colors blend perfectly and give a peaceful feeling of nature to her marketing. A misty photo of Snoqualmie Falls blends into the linen finish of the cream background, giving a nod to one of the most noted local features of her area. A strong professional type and a swirling feminine font balance each other and round out the rest of the design.

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