This week’s design spotlight features the newly refreshed Instant Identity branding design, “Flower Power.” Though the name may conjure groovy images from the sixties, this brand uses elegance and sophistication to convey the impact a beautiful flower can give. Brightly hued tropical flowers take center stage at the top of the page to draw your eye in. Dramatic black and white tones throughout the rest of the page give a refined and classic feeling to balance the bright florals. The design is further polished by elegant script fonts and crisp, contrasting lines. This brand is sure to give your marketing some “flower power”!

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