This week’s design spotlight features the newly refreshed Instant Identity branding design, “Bamboo Sunset.” A strong vertical photo side bar creates a unique layout that draws the eye. Bamboo fronds silhouetted against a sunset sky make dynamic contrast and interesting negative spaces between. A soft neutral toned background is given further visual interest by bamboo textures throughout. Crisp classic fonts are complimented by a handwritten style name treatment. Lingering sunset hues mingled with dusky dark tones make this a one-of-a-kind, dramatic and artistic brand.

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