Today’s design spotlight features one of our Instant Identity branding clients, Jen Hudson. Jen had done personal branding with our company a few years before, but needed a new brand for her upcoming commercial real estate venture. In Jen’s brand, dark burgundy hues are offset with pale grays and silvers to create a strong and confident color palette. Jen’s new logo for the “Hudson Commercial Real Estate Group” is formally framed as the central focal point. Accents of hand-written style script give her brand a feminine touch, balanced alongside bold and strong modern fonts. With a new professional, polished, and visually interesting new brand Jen has now taken her business to a new level.

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