Dawn Taylor developed a brand with The Lones Group several years ago, but her target market had changed over the years. She came to us again recently looking for a brand that would encapsulate not only her great personality, but would also match her energy and client-focused approach. Her new branding is based on the Instant Identity design “Skyline” that features a row of photographs which, in Dawn’s case, showcases high-end architectural and home elements. Combined with a sophisticated color palette of black and shades of rich gold, Dawn’s new branding gives her real estate marketing the elegant polish she was looking for.