Kim Lohnes, one of our Instant Identity clients, came to us wanting something elegant and memorable. Striking, yet refined. She also was interested in highlighting her niche market, equestrian properties, while at the same time giving a nod to her home area of Kirkland, WA. Including her color preferences of gold and burgundy we selected the right design to showcase a dramatic sunset photo over the Kirkland waterfront. And using Kim’s own original idea, we created a distinctive name treatment that incorporates a jeweled horseshoe, bringing in her equestrian influence. Both dramatic and elegant, Kim’s branding design is one you won’t easily forget!