Q: Over the years you’ve had lots of harsh words for internet lead systems… yet you advocate agents getting web sites. What gives?

A: I have indeed criticized some internet lead systems – the kinds where you pay hundreds of dollars a month to pay for “guaranteed leads.” These same leads are often sold, and resold, to other people in your marketplace. Many agents I’ve spoken with have had horrible experiences with these arrangements, and typically agents have not had good long-term success with these kinds of leads.

However, I do believe agents should invest in websites that are constructed using solid search engine optimization (SEO) techniques, which feature relevant real estate information, and which offer agents the opportunity to blog. That kind of investment in technology can – and will – pay off!