Q: I’m just finishing up my branding project, and have a quick question for you: do I really have to have my photo on my marketing materials?

A: While I can’t force you to use your photo, I will strongly encourage you to do so.  Anything visual which helps reinforce your presence in the mind of a past or potential client is a plus.  Many people don’t think they photograph well, and decide not to include their personal photograph in their materials.  If this describes you, please find a top-notch photographer who really can capture your personality.  It’s well worth the expense!