Q: We’re starting to see some positive signs in my local market and I want to do something to share the good news with my clients.  Is it better to call, post something online, or send something in the mail?

A: Why not do all three?  Pick up the phone and call those people who have been sitting on the fence all winter.  Tell them what’s happening in your market right now and give them some quick statistics that will pique their interest in either selling their current home, or buying their first home. Also, put the “proof” (your research) in a piece you can mail … or post it on your website or blog.  It only takes a little bit of good press from an “expert” to help others gain the confidence to get back into the market!