Q: With all the talk about high-quality online marketing, do I really still need to provide my sellers with a printed flyer? And if I do, is it better to do a one-page or a two-page flyer?

A:  While your online marketing will attract potential buyers, you absolutely still need printed flyers. There will always be people walking or driving by who want instant information, rather than going home and looking up the information online. They’re clearly interested in your listing and you don’t want to lose them. Additionally, providing very high-quality, two or four page printed flyers says a lot to other potential sellers in the neighborhood about your professionalism.

My bottom line is this: in the sea of ‘average’ agents, you must stand out with both your online presence and your printed materials.