I’ve worked with a lot of agents who have big, sparkly campaign goals. For example, they wanted to start a blog or have a regular video feature on their website. However, if you think you can execute a plan that is mood-based, it’s not going to happen.
Instead, you need to have a realistic plan with a realistic time-line. You also need content ideas set up before you even start. When you’re up against a deadline, it’s far easier to follow the steps you’ve prepared than to think of something on the spot. (This is especially true for digital content creation!) Read more »